This was an ad we ran in many national consumer magazines to drive pull-through at retail, and make the product a success. In this case, Hemp Times.
From 1995 through 2001 we spent $250,000 in trade and consumer ads, and PR to make it a Thing. It worked: today hemp food is hemp’s first billion-dollar segment and 90% of Canadian hemp, and the global value-driver before CBD.
Notice it is “Y2K Ready,” a playful joke about all the hubbub surrounding the turn of the century 23 years ago. Package design by the perennially-brilliant Al Haeger.